Category: Success Strategies

  • Review for Victorious.Club – Fantasy Sports Plug-in for WordPress

    Review for Victorious.Club – Fantasy Sports Plug-in for WordPress

    Review for Victorious.Club – Fantasy Sports Plug-in for WordPress

     

    If you are someone who is into Fantasy Sports, and at the same time an entrepreneur, then  Victorious.Club will surely interest you. According to a fearless forecast made by Forbes magazine, the fantasy sports industry will hit a whopping $4 billion by the year 2016. It seems that these types of websites are just present anywhere we look at these days. They are literally making millions. Since the year 2006, there are some sites that have capitalized in this industry. In the previous years, in order to create your very own site for fantasy sports, you need to have $25,000 and technical knowledge as investment.

     

    However, the good news is that with the introduction of Victorious.Club, things are about to change. Take some time to enjoy this Victorious.Club review and see if it worth your time and attention.

     

    All about Victorious.Club

     

    Victorious.Club a fantasy sports plug-in for WordPress. By just paying $97 every month, you do not get just the player and game stats, but you will also be able to obtain a plug-in, which can be installed to WordPress. This plug-in will provide you all the capabilities that you will need in order to operate and administer a website dedicated to Fantasy Sports. This, therefore, does not need any technical knowledge on your part. As a matter of fact, according to a recent data survey, 38.6% have a high school or less education. This means that as long as you understand the basics needed to operate some things then you are good to go.

     

    This fantasy sports module consists of all the necessary pages that you usually see in many Fantasy Sports sites. It also comes with a lobby block wherein you may view a certain list of contests, allowing you to click on them in order to join. From that point, you may then enter your selection before submission. Users can now watch the results in real-time. For the site owners such as yourself, you may be able to set a rake for every pool. Therefore, you can decide the amount that you want to make. Aside from that, you can also earn extra money with the credit system wherein your users may purchase and sell credits based on a particular exchange rate. This is something new in the market, and nothing similar to this has already existed. The best part about this type of fantasy sports module is that it has been particularly designed to make you, the owner of the site, earn money. This product is highly recommended and has the best potential to become a changer of the game.

     

     

    fantasy sports plugin review
    fantasy sports plugin review
  • Spotify for Linux

    Spotify for Linux

    Here you can find a build of Spotify for Linux.

    Spotify for Linux is released as a Debian package. Our aim is that it should work with the latest Long Term Support release of Ubuntu, but will try to make it work for other releases of Ubuntu and Debian as well.

    Installation

    # 1. Add the Spotify repository signing key to be able to verify downloaded packages
    sudo apt-key adv --keyserver hkp://keyserver.ubuntu.com:80 --recv-keys BBEBDCB318AD50EC6865090613B00F1FD2C19886
    
    # 2. Add the Spotify repository
    echo deb http://repository.spotify.com stable non-free | sudo tee /etc/apt/sources.list.d/spotify.list
    
    # 3. Update list of available packages
    sudo apt-get update
    
    # 4. Install Spotify
    sudo apt-get install spotify-client
    
  • How Attackers Gain Access to WordPress Sites

    This entry was posted in General Security, Learning, Research on March 23, 2016 by Dan Moen

    On this blog we write a lot about different vulnerabilities that could lead to site compromise. In our Learning Center we go deep on a myriad of important topics related to WordPress security. Our handy checklist, for example, includes 42 items you really should be paying attention to. But surely not all 42 items are equally important, right? In today’s post we dive into some very interesting data we gathered a couple of weeks ago in a survey, letting the facts tell us what matters most.

    The question we asked in the survey was:

    If you know how your site was compromised please describe how the attackers gained access.

    The answers were free form text, so we manually categorized the answers. If the respondent expressed any doubt in their answer, we categorized them as uncertain.

    Most Site Owners Don’t Know

    Of the 1,032 survey respondents who answered this question, 61.5% didn’t know how the Attacker compromised their website. That is a not a huge surprise given that the large majority of respondents cleaned their sites themselves, but it is troubling. It is impossible to be confident that you have cleaned your site completely or that the vulnerability doesn’t still exist without knowing how the site was compromised in the first place.

    For the site owners who did figure out how the attackers entered, here is what the breakdown looks like:

    hacked_website_how_compromised

     

    In the balance of this post we’re going to focus primarily on the top two risks. Because if you can protect yourself against plugin vulnerabilities and brute force attacks, you are accounting for over 70% of the problem.

    Plugins Are Your Biggest Risk

    Plugins play a big part in making WordPress as popular as it is today. As of this writing there are 43,719 plugins available for download in the official WordPress plugin directory. That is an incredible selection of plug and play software. But you obviously need to be careful with them, as plugin vulnerabilities represented 55.9% of the known entry points reported by respondents.

    Some tips for avoiding plugin vulnerabilities:

    Keep them updated

    Reputable plugin authors fix vulnerabilities very quickly when discovered. By keeping them up to date you insure that you benefit from fixes before attackers can exploit them. We recommend that you check for updates at least weekly. In addition we recommend that you pay attention to the alerts generated by Wordfence scans. Wordfence alerts you when your plugins need to be updated.

    Don’t use abandoned plugins

    You are relying on the plugin developer to insure that their code is free of vulnerabilities. If they are no longer providing updates there is a high likelihood that there are vulnerabilities that have not been fixed. We recommend avoiding plugins that have not been updated in over 6 months. For plugins you have already installed we recommend you conduct an audit at least quarterly to make sure none of your plugins have been abandoned by their authors.

    Only download plugins from reputable sites
    If you are going to download plugins somewhere other than the official WordPress repository, you need to make sure the website is reputable. One of the easiest ways for attackers to compromise your website is to trick you into loading malware yourself. An attacker will do this by setting up a website that looks legitimate and getting you to download a compromised or ‘nulled’ plugin.

    Use these tips to help determine whether a site is a reputable source or not:

    • Eye Test – Is the site itself professionally designed and uses clear language to describe the product? Or does it look like it was thrown together quickly by a single individual?
    • Company Information – Does the site belong to a company with the company name in the footer?
    • TOS and Privacy Policy – Do they have terms of service and a privacy policy?
    • Contact Info – Do they provide a physical contact address on the contact page or in their terms of service?
    • Domain Search – Google the domain name in quotes e.g. “example.com“. Do you find any reports of malicious activity. Add the word ‘theme’ or ‘plugin’ next to the quoted domain name in your search and see what that reveals.
    • Name Search – Do a Google search for the name of the plugin and see if any malicious activity is reported. Add the phrase “malware” or “spyware” to the search which may reveal forums discussing a malicious version of the theme being distributed.
    • Vulnerability Search – Do a search for the theme or plugin name or the vendor name and include the word “vulnerability”. This will help you find out if any vulnerabilities have been reported for the product you’re interested in or for the vendor. If they have fixed the vulnerability in a timely manner, that usually indicates they are a responsible vendor who is actively maintaining their product when problems arise.

    Brute Force Attacks Are Still A Big Problem

    A brute force attack is a password guessing attack. The attacker needs to both identify a valid username on your website and then guess the password for that username. Despite the availability of methods and technology that are 100% effective, this type of attack is still a huge problem, representing 16.1% of known entry points in our survey.

    Some tips for avoid a hack via brute force attack:

    Use Cellphone Sign-in

    Also referred to as two factor authentication, this approach requires the user to not only know their password, but to have possession of their cell phone as well. This technology is 100% effective in preventing brute force attacks. Wordfence premium includes this feature today.

    Don’t Use Obvious Usernames

    The most obvious usernames to avoid are ‘Admin’ and ‘Administrator’, they are the most common usernames attempted in brute force attacks. Also avoid using your domain name, company name and the names of people who are writing for your blog or are listed elsewhere on your website.

    Enable Login Security in Wordfence

    The free version of Wordfence provides a long list of login security features. By making sure they are enabled, you benefit from the following features:

    • Enforce strong passwords
    • Locking users out after a defined number of login failures
    • Locking out users after a number of forgot password attempts
    • Locking out invalid usernames
    • Preventing WordPress from revealing valid usernames in login errors
    • Preventing username discovery through author scans
    • Immediate blocking of IPs that try to sign in as a defined list of usernames.

    Other Steps to Secure your Site

    Keeping everything up-to-date is key. There are no serious known vulnerabilities in the current version of WordPress core. There are however, a large number of known vulnerabilities in older WordPress versions. So keeping WordPress core up-to-date is very important. The WordPress team responds quickly when an issue is reported and so should you.

    Many of our respondents indicated that their hosting account was compromised in some way. Make sure that you have a strong password policy for your CPanel account and any other server or hosting related accounts. Also ensure that you remove any applications on your server, like phpmyadmin, that aren’t absolutely necessary. If you don’t, you will have to maintain them too and ensure they’re updated and secure. Each application is another endpoint that can be attacked. The less you have to protect, the lower your risk.

    Secure your workstation by keeping your operating system and applications up-to-date. Running an old vulnerable web browser, or an old version of Flash or Adobe reader can make you vulnerable to phishing attacks that can compromise your workstation. Once you workstation is compromised, an attacker can easily install a keyboard logger to capture usernames and passwords. They will gain access to much more than your WordPress website.

    Store passwords securely. Do not store them in plaintext in a document online that may be compromised. You can use a product like 1Password which provides an encrypted ‘vault’ to store your passwords in.

    Finally, as we’ve said before, delete any old data you don’t need from your website. This includes backup files you don’t need, log files, applications you don’t use or anything else you don’t need on your site. Old data is one more possible entry point that needs to be protected and if you can remove it, you reduce risk.

    Conclusion

    WordPress security is a battle fought on many fronts, as evidenced by the 42 items on our checklist and the depth and breadth of subjects in our ever evolving Learning Center. But knowledge is power, and this survey data allows us to focus on what matters most. We hope that you take the opportunity to make improvements in how you select and manage plugins on your website. We also hope that you review your approach to brute force attack protection. Small investments in these areas will pay big security dividends. Stay safe!

  • Victorious Club Launches the NFL 2015 season for Fantasy Football

    Victorious Club Launches the NFL 2015 season for Fantasy Football

    Victorious Club Updates


    NFL pre-season has started!

    Victorious Club has you covered with the 2015 NFL season and now includes pre-season. Subscribe today and get $100 off any NFL plan. This offer is valid only until the end of the month. Thats right, run your own NFL Fantasy Sports website today with the Victorious Club plug-in and our integrated NFL stats.

    Special Rates:

    Real time stats: $747 / month

    Delayed 15 minutes: $547 / month

    Delayed 3 hours: $347 / month

    Updated once per day: $147

    Get all the schedules, player rosters, player news, game updates, player updates all automated for you. Played daily and weekly now, yes weekly!

    Victorious Club is running a contest for a chance to WIN NFL 2015 Real Time Stats for Free.

    Simply post a comment on:

    https://en-ca.wordpress.org/plugins/fantasy-sports/

    Your user-name will be entered to win a free 2015 NFL season for Real Time stats with use of the Victorious Club plug-in. Tell us why you love using our plug-in. Get posting today.

     

    Version 2.1.20 of the plug-in was released July 16 2015.

    The main release points are:

    – Added custom rake percentages per contest instead of just site wide.

    – Enhanced profit statistics reporting on event statistics page

    – Enhanced statistics pages for MLS

     

    Victorious Club has also deployed an infrastructure instance in Singapore. Now you can have a presence in South East Asia. Please contact support@victorious.club if you are interested in using our Singapore data center.

     

    Victorious Club Premium

    Victorious Club now comes in a Premium version as well. With Premium Victorious Club the following feature are enabled:

    – SSL Support. Encrypt your sites content and protect it from hackers

    – Ability to enter custom spreads on pick em games

    – Users get a confirmation email after submitting their picks

    – Export pick function for site administrators

    – Show stats tables on the front end for users to see

    – Option to show contests that are full in the lobby

    We are constantly adding more features to the Victorious Club Premium package all the time. You can get your copy here:

    Victorious Club Membership Sign Up Page

    Remember we are always adding new products and features monthly now, so be sure to check out our store at :

    https://Victorious.Club/Shop

  • Five Mistakes to Avoid When Designing Your Pitch Page

    Five Mistakes to Avoid When Designing Your Pitch Page

    Five Mistakes Vendors should avoid on their pitch pages

    The key to driving more sales is to have a large number of affiliates promote your product.  Every successful internet marketer knows this.

    I am going to outline the five biggest mistakes internet marketers make when designing their Pitch Page.  These five mistakes vendors make actually hurt their chances of attracting affiliates to help assist promote their product.

    1) Accepting non-commission forms of payment.
    Affiliates will simply NOT promote your product if a vendor accepts multiple types of payments.  For example, if your product is on ClickBank, then stick to the ClickBank checkout process so the affiliates always get a commission. If for example, a vendor accepts mail in purchases, then there is no way to track who the refer is and the affiliate will not get paid.  Affiliates look for this before promoting a product.  So always make sure your affiliates always get paid.

    2) Promoting an Affiliate Program on the Pitch Page
    Don’t advertise your affiliate program on your pitch page. Its too easy for the visitor to become an affiliate and then purchase your product with their affiliate link.  This essentially bypasses the affiliate level commission. Affiliates will NOT promote your product if you promote your affiliate program on your pitch page.  It is actually better to put the affiliate sign up link in small text in the footer of the sales page.  Simple but effective in attracting affiliates.

    3) Poor design that results in low conversions
    This is absolutely one of the biggest mistakes a vendor can make.  Its all about converting your visitors into buyers. Your sales page should be optimized for getting the best conversion rate possible. Affiliate need to know that if they send traffic your way, they are going to get paid.  Here are are few basic things to know:

    – Overall look and feel. Your page or site needs to be clean, professional and fast.  Do some research on the type of site you have, like membership and see what methods convert the best.

    – Awesome sales copy.  This is your only chance to convince your visitor that your product is what they are looking for or that they need.  Your sales copy needs to be first class.  Worth investing in.

    – Keep it simple.  Keep your site simple.  Too many links don’t convert as well. It causes confusion and information overload.

    Show Call To Action. Make sure you have plenty of calls to action on your page.  At any page when a visitor is ready to buy, the BUY NOW button needs to be apparent to them. They should NOT have to search for a BUY button.  Be sure not to over do it as it may give the wrong message.

    4) Placing Ads or external links on your page
    Ah Hello? Do you want a sale or not?  Why would you divert your visitor somewhere else.  This is a big no no. Don’t stuff your page with ads or other offers.  No point in sending traffic your way if you’re just going to send it else where.  Keep the visitor on your page and focused on your product.  If a visitor clicks on ad or buys another offer, it bypasses the affiliate level commission. Affiliates won’t send traffic your way if they feel they can risk losing a commission.

    5) Not offering Upsells.
    Affiliates love upsells and recurring products. Its an opportunity to maximize their profits with a single visitor.  The more money an affiliate can make from your product, the more aggressive and active affiliates you’ll get to promote your product.

    There you have it, the five biggest mistakes vendors make when designing their Pitch Page. Avoid these five mistakes and you could be well on your way to attracting the most savage affiliates to assist in promoting your product.  Treating affiliates like the true partners they are will have a huge impact on sales.

    Good Luck

    All of this and more was taught to me by ClickGet.Net

  • How To Reduce Cost Per Acquisition

    How To Reduce Cost Per Acquisition

    When operating on online business perception is everything.  The internet is a free network for people to share information and sell products and services.  Minus the cost of accessing the internet via an ISP of course.  A high number of individuals and companies and willing to sell their products and services at rock bottom prices due to the low barrier of entry to the internet marketplace.  Everything is fighting for the user’s attention and trying to sell them something.

    The underlying problem with this model is called hit and run.  They hit they customer once and never really build a long term relationship with the customer.  This business model is not a viable long term strategy.  When a new competitor comes into the marketplace, they usually drive the prices down, as a result the perception of value for the product or service starts to diminish.

    As a result of this ongoing problem on the internet, businesses are realizing the importance of building brand equity.  Most businesses are not aware how to do this.  They actually cut at their bottom line and long-term strategies while trying to build brand equity.  Here are some ways businesses hurt themselves:

    1) They think increasing advertising spending will help however, this only cuts into profit margins when done incorrectly.

    2) They reduce the price of products and/or services, however this also cuts into profits and reduces their budget to market.

    3) They alienate customers by a lack of uniqueness to appeal to the masses.

    This behavior tends to lead to a brand becoming boring and irrelevant.   It tends to begin a spiral dive and in the end have a negative impact on the business and its ability to be agile.  The brand itself suffers as well.

    A proper balance is needed here.  Being too passive allows more aggressive firms move in and sweep up market share.  While being too aggressive gives the impression that the business is over compensating.

    How can a business reduce CPA without diminishing brand equity?

    1) Control over Quality. A business who delivers real value with a product and/or service will become the clear choice among consumers.  This is backed up by testimonials, case studies and proper branding techniques.  Promote happy consumers to share their positive experience and help spread the word of their experience.  This is a great way to reduce your cost of advertising and it is a very effective conversion method.

    2) Focus on your businesses unique selling point.  Really focus and stress your brands unique selling point and story.  Explain and demonstrate why its different and better than the competition.  Focus on the benefits for the end user and perhaps compare them to the competition.  As many may know, a compelling story goes a very long way.  What’s your businesses’ story?  Perhaps it was how it was formed or how you do business.  Give it life and allow your unique side of your brand spread in viral organic method.

    3) Its all about the Customer Experience.  Always keep the customer experience in mind.  It needs to blow away the competition.  This alone can build a positive image for your brand. A happy customer is more likely to tell their friends about the experience when they excited about their purchase.  Image the reach if every customer was incredibly happy with their experience and starts telling their close network of friends or family.  They essentially do the marketing for you in a much better fashion.  Its a real, factual testimonial from a trusted source.  You just can’t match that no matter how much you spend on marketing.

    In conclusion, deliver high quality products.  Make it easy for the customer to purchase them and stand behind your product or services with bar none support.

     

  • 4 Ways to Avoid a Penalty from Google

    4 Ways to Avoid a Penalty from Google

    google-penalties

     

    In case you didn’t know, Google penalizes websites based on Google’s search algorithms and manual review process.  It has a negative impact on a site’s search ranking.  So to avoid these penalties, online marketers are doing whatever they can to avoid such penalties.  I am going to explain how to avoid these penalties.  The idea from Google is that web site owners must use honest and truthful tactics to get better search rankings.  Essentially ensuring a high quality of site is shown to the user as they search for keywords. Below are six ways to avoid such penalties from Google:

     

    1.  Don’t Overload your Keywords (Also known as keyword stuffing)

    A lot of marketers think that the more frequent a keyword is used on a site, they better it will rank. This is simply not true.  Use keywords sparingly and strategically in your content.  This includes your content, title, tags and description.   Its all about getting the search engines to figure out what your site is all about.  So in summary, if you overload or stuff your keywords into your content, you will get penalized from Google.  Overloading/stuffing keywords is considered a black hat tactic.

     

    2. Build real backlinks

    If Google detects that you are buying backlinks to your site, you will get penalized.  This is also known as a black hat tactic.  Grow your backlinks in an organic way. Usually, other site owners will backlink to sites with similar content or at least in the same niche.  Not always, but usually.  The idea here is that Google expects links to be shared with users that actually want to read or share other links that have value.   Stay away from companies that promise hundreds of backlinks to your site.  These sites are probably already blacklisted and being affiliated with them will get your blacklisted as well.

     

    3.  Don’t duplicate content

    You will get penalized if you duplicate content just for the sake of creating content.  The best way to create value for your users is to create new fresh content.  It needs to be unique. This can be anything from a page about your company or even an offer.  A safe page can include your brand or product page.  Duplicating content just for the sake of creating content is considered a black hat tactic.

     

    4.  Fix any broken links

    This is an easy one.  Make sure your site does not have any broken links.  Go through your site or use an online tool to do so.  Most of them are free these days.  Remove or fix any broken links that don’t actually lead to anywhere or that lead to content that is not relevant.  Broken links on your site will cause you to be penalized.

    Thanks for reading.  Hopefully your site will not get penalized from Google. Follow these 4 simple rules and you should be OK.